Plan for initial user research

In today's session we have explored the idea of an All-in-one personal health tracker and we have also decided on a suitable target audience which will be students. We also came up with a range of methods to collect initial user insight which will allow us to better understand which direction to take the app in. We will collect this data by handing out questionnaires and carry out interviews.

Plan for initial user research

Project Specification

·         Tracks dietary info

o   Calories

o   Macros

o   Meal recipes

o   Blogs from other users

o   Diet plans/ workout plans

o   Challenges (e.g. drink 7 glasses of water a day)

o   Meal diary/planner

o   Intake of caffeine and others

·         Tracks data to a specific exercise

o   Calories burned

o   Distance ran

o   Tracks how long something has been done

o   Steps taken

o   Remembers recent activities

o   Heart rate

o   Sleep tracker

o   Floor climbed

o   Trends section

·         This will be a mobile app so users will not have to purchase an external device such as a smartwatch.

·         User Interface

o   Dynamic UI (shows info based on user’s activities)

o   Clean design

o   Use colours that compliments each other (not conflicting colours)

Participants

·         Potential users

o   Students – we are based in a university campus and students enjoy going to the gym, promotes healthier & active lifestyle amongst the students

o   Adults/regular gym goers – allows them to track all the data in one app so they spend less time on the phone and more time on being active

o   Casual/newbie – lets the newbies see their progress and it encourages them to keep at it.

o   Features apply to all users.

Recruitment Strategy

·         Advertise on social media, Northumbria uni website

·         Turn up to a class

·         Stand outside Sports central

·         Email to students’ uni email address

·         Snowball – pick a person, get them to pick someone else and so on

·         Ask sports class teacher to inform the class

Methods to use

·         Questionnaires

·         Interviews

·         Observational research (field work)

·         Focus groups

·         Look at the current apps

What data is being collected?

·         Calories intake

·         Calories burned

·         Steps taken

·         Floors climbed

·         The most popular exercises

·         Sleep data

·         Active time

·         Distance

·         Weight

·         Heart rate

·         Stress

·         Water & caffeine intake

·         Medical data

·         Other personal info